Our Philosophy

We uphold the values of longevity, honesty and respect for the natural terrain. To preserve the beautiful country that we call our home. We want to inspire people to tread those coastal paths, sail those seas and explore those muddy woodlands.  

Why eco friendly cleaning? 

Living and working in coastal England, the visible change in our natural environment due to pollution is sadly becoming more and more apparent. Harmful chemicals and plasticides entering our waterways is an unfortunate effect of business operations that prioritise price and transient fashion trends over looking after our surroundings.        

We are passionate about halting these effects as much as we possibly can. We will achieve this by

• Using PET refillable packaging

• Sourcing ingredients as locally as we can

• Keeping our formulations free from chlorine and bleach

• Using plant derived ingredients, taking advantage of their natural potency

• Saying no to parabens, phthalates and artificial additives

• Creating highly concentrated formulas - so you don’t need to use as much.  

• Encouraging customers to refill their bottles at our flagship store in Holt

• Never testing on animals

How do we make our products?

Allowing the force of nature to be our guide, we use scientifically formulated recipes that harness the efficacy of plant-based extracts and natural cleansing agents. Combining modern scientific research and age-old techniques, our range of washes and household cleansers are as potent as the natural elements that inspire them.

Our range is formulated using ecologically responsible practices. We source as many ingredients as possible from skilled British artisans, from Norfolk lavender fields to the finest English beeswax. We have 100% traceability on every ingredient, so we know exactly what goes into every single bottle.

From our workshop in Norfolk, our recipes are inspired by age-old practices. Crafting things with care and consideration, we embrace the time it takes to create something that’s good quality.

Everything is mixed, bottled and labelled by hand.

Why do you use PET for your packaging?

We use PET bottles because it’s the most easily recyclable material available. PET can be reprocessed effectively into PCR plastic, lessening the need to produce more potentially harmful plastics. It’s also lightweight, meaning it requires fewer raw materials to create and less fuel for haulage.

We are by no means perfect...

There’s still lots to do. This is an ongoing journey for us, and our goal is to make tangible changes that make a real difference.  If you have any ideas of how you think we could improve, please do get in contact we would love to hear from you. 

Please just drop us an email at: hello@norfolknaturalliving.com