Cupro is the newest sustainable fabric trend. Chances are, your favourite garment brand are either using it already or they are planning a range that takes advantage of Cupro’s ease and versatility.
First things first…
What is Cupro?
It is a by-product of the cotton industry. That might not sound very groundbreaking but, trust us, it is. As you probably know, cotton manufacturing can be fairly devastating to the environment. It takes an enormous amount of water to grow enough cotton for just one garment. On top of that, if it’s not organic then there are a terrifying number of toxic chemicals in the growing process as well.
Cupro changes things because it is a by-product of the cotton manufacturing process. So, although it doesn’t wipe out the negatives of your favourite cotton t-shirt, it does reduce the net negative impact of the clothes you wear.
How is Cupro made?
It’s not an easy process. The strands that make up Cupro are tiny. Too small to be spun and woven (which is why they were discarded in the first place).
Instead, they are dissolved into really thick liquid which is then treated and spun. This doesn’t sound like a very natural process (it isn’t) but, again, the purpose here is to reduce the wastage caused by the cotton industry. In this sense, it is a positive development.
It could leave you with a big question, though:
Is Cupro environmentally friendly?
The answer is yes… probably. There are a few ways you could argue that manufacturing Cupro is a net-positive for the environment.
Firstly, the manufacturing process is a ‘closed-loop’ routine. This means that all of the wastage can be simply re-used. Meaning that when a manufacturer produces more material, they are actually reducing the average amount of resource used to create each garment.
Secondly, it is a very easily dyed fabric. The dying process for a lot of garments is incredibly wasteful. Don’t forget, a lot of the chemicals used to dye your clothes can be fairly nasty, so any improvements in efficiency can have a very positive impact.
Thirdly, it is easy to recycle and fully biodegradable.
Is Cupro machine-washable?
Usually, yes. It is always important to check the care instructions on your garments as different manufacturing processes can lead to different levels of vulnerability. If you do choose to wash your garment in the machine, we advise using a Wool & Silk Wash as this will be gentle on the fibres and dye of your clothing.