That new outfit you bought for the Christmas party looked amazing. But what will happen to it now?
The fashion industry is the second biggest polluter in the world (according to the UN). So giving that dress a new lease of life could help save the planet (and might kick-start your eco-friendly New Year’s resolution).
Bella Middleton, founder of sustainability brand Norfolk Natural Living, says that making our clothes last longer can be simple - and it doesn’t need to mean wearing worn-out outfits every time we hit the tiles.
“The average piece of clothing in our wardrobes will only be worn a handful of times. 1 in 6 people won’t wear an outfit again after they have been seen in it on social media. But less than 1% of our clothes are recycled. So what happens to the rest? Landfill. We dump or burn a bin lorry worth of clothing every minute. A lot of which was only worn once.
“But, of course, there is a solution! There are a few easy ways to keep your look fresh and new without contributing to fashion’s dirty secret (it’s the second biggest pollutant in the world - after oil).”
Bella’s tips to keep your wardrobe fresh (without polluting the planet):