Loo Parfum — Because Good Manners Should Smell Divine
Let’s be honest — few things spark as much delight and discretion as a beautifully scented bathroom. Which is exactly why Loo Parfum makes me smile every time I see it perched prettily on the bathroom shelf. It’s quietly funny, completely practical, and (crucially) smells glorious — the olfactory equivalent of a really good cashmere jumper: understated, luxurious, and very well behaved.
It’s also — and this is important — not just a pretty face. Behind its charm lies a whole list of virtues, which makes it not only delightful, but virtuous. Here’s why you’ll want to make it a staple of your bathroom routine:
1. It’s Made of Lovely, Non-Horrid Things
No mystery chemicals, no headache-inducing fumes. Just a thoughtful blend of plant-based, non-toxic ingredients, all safe for curious small children, licky pets, and anyone with a functioning sense of smell. You won’t be fogging up the loo with dubious sprays ever again.
2. It Smells Genuinely Lovely
A gentle, calming mix of lavender and orange essential oils — so instead of your bathroom smelling like someone’s tried to cover up a disaster with synthetic pine, it smells like a Provençal orchard in spring. It lifts your mood, masks any, ahem, realities, and adds an air of calm civility to proceedings.
3. It’s as Eco as It Is Chic
We’re devoted to sustainability (without ever veering into the hemp-and-hair-shirt category). Loo Parfum is packaged in recyclable materials and designed to tread gently on the planet, while making your bathroom smell like the lobby of an achingly tasteful boutique hotel.
4. It’s Handmade, Darling
Every single bottle is handmade in Norfolk, which means real humans are involved, not giant anonymous factory belts. It’s a product that feels thoughtful, crafted, and — dare I say — a little bit spoiling. And really, who doesn’t want to feel a little spoiled… even in the loo?
Top tip: Need a bit of a fragrance boost? Add a few drops to the hand basin. Game-changer.
So there you have it — a tiny bottle of scented charm that’s equal parts practical, beautiful, and very, very polite. Truly, the most fragrant sign of good manners.
Talk soon,
B x
