Our Philosophy
Our Commitment to Longevity, Honesty, and Nature
At Norfolk Natural Living, we cherish the values of longevity, honesty, and respect for the natural world. Our mission is to preserve the breathtaking landscapes of our homeland—encouraging everyone to explore the coastal paths, sail the open seas, and wander through the lush woodlands of England.
Why Eco-Friendly Cleaning?
Living and working on the coast of England, we are deeply aware of the impact pollution has on our environment. The increasing presence of harmful chemicals and microplastics in our waterways is a stark reminder of business practices that prioritise cost over care for our planet. We are dedicated to counteracting these effects by:
- Utilising PET refillable packaging to reduce waste.
- Sourcing ingredients locally whenever possible.
- Avoiding harmful chemicals like chlorine and bleach.
- Harnessing plant-based ingredients for their natural potency.
- Excluding parabens, phthalates, and artificial additives from our formulations.
- Creating highly concentrated formulas to minimise usage.
- Maintaining a cruelty-free ethos never testing on animals.
Our Craft: How We Make Our Products
Guided by nature, our products are crafted using scientifically formulated recipes that blend modern research with traditional techniques. We are committed to ecological responsibility, sourcing ingredients from skilled British artisans—whether it’s Norfolk lavender or the finest English beeswax. With 100% traceability, we know exactly what goes into every bottle.
From our Norfolk workshop, we draw inspiration from age-old practices. Everything is mixed, bottled and labelled by hand.
Why We Use PET Packaging
We choose PET bottles for their recyclability. As the most easily recyclable material, PET can be efficiently reprocessed into PCR plastic, reducing the need for new plastic production. Additionally, PET’s lightweight nature means fewer raw materials are needed, and less fuel is required for transportation.
Acknowledging Our Journey
We know we’re not perfect, and there’s always more to be done. Our journey is ongoing, and we are committed to making tangible changes that truly matter. If you have ideas on how we can improve, we would love to hear from you. Please drop us an email at hello@norfolknaturalliving.com.
Discover Our Sustainable Products: Laundry, Cleaning and Pet Care | Fine Fragrance Collection | Home Scenting | Bath, Hair & Body Care | Wellbeing & Aromatherapy or Get in Touch - we’re happy to help.