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It’s important to us that Norfolk Natural Living is respectful and sensitive to the beautiful English countryside. And this all starts with what we put into our natural cleaning products (as well as the things we don’t put in them).  

Led by the stunning natural landscape that surrounds our Norfolk workshop, our recipes wield the power of plants and botany.  We’re also inspired by pioneering scientific research, resulting in a collection that’s hardworking as well as a pleasure to use.

Every ingredient that we use in our luxury garment care and homewares collection is chosen with care and consideration. We wanted everything to be safe for use around pets, children and those with sensitive skin or allergies. So we left out chlorine, petroleum, phosphate, phthalate, bleach and artificial colours that are so prevalent in standard household products.

The result of our research is a meticulously developed plant-based edit for the home. What you’ll find in our products is a blend of essential oils, the mildest natural ingredients and carefully crafted, botanical formulas, safe for use for everyone from pets to babies.

Baby Safe Natural laundry ingredients


Click here to read more about our philosophy.