About us - Norfolk Natural Living
It started, as many truly character-forming things do, with mashed sweet potato in an orifice. Specifically: my son’s ear.
He was only one years old at the time—playful, curious, deliciously chaotic. And as I crouched down to extract the orange pulp from his tiny ear, I found myself reaching—without thought—for the usual plastic-bottled spray. One of those sharp, chemical-heavy monstrosities that announce their presence with a nose-wrinkling sting.
As I spritzed it onto a cloth, it hit me. This stinks. What on earth was I doing, wiping my son’s skin and surroundings with something that made my own eyes water?
That moment of maternal panic gave way to something more hopeful. What if I could clean our home—really clean it—but do it in a way that felt as nurturing as a hug, as gentle as a breath of fresh air? What if even the most everyday things could be… lovely?
And just like that—amid the ear-cleaning and the claggy orange mash—the seed of Norfolk Natural Living was planted.
Aromatherapy meets domestic alchemy
I’m a passionate home aromatherapist, I’ve spent years marvelling at how scent can unspool stress, shift moods, and root us right back into the present moment. So the idea of blending that sensory power with something as mundane as a floor cleaner or linen spray didn’t feel frivolous—it felt quietly revolutionary.
Could cleaning your kitchen actually become a kind of meditation? Could the smell of your laundry lift your mood as much as a well-brewed cup of tea? I believed it could. I still do.
And so, in 2019, Norfolk Natural Living came to life. Not as a grand commercial venture, but as a joyfully determined idea: to create products that do the job beautifully, while also uplifting us, nurturing our spaces, and quietly, generously supporting our wellbeing.
The generosity principle, bottled
We often think of generosity as some large, cinematic gesture. But actually, the most powerful kind is often tiny and daily: a softness here, a thoughtful choice there. A product that’s kind to your skin, your dog, your baby’s bottom. A scent that makes folding laundry feel—dare I say it—pleasurable.
That’s the ethos that threads through everything we do. We don’t mass-produce. We don’t rush. Each of our blends is hand-crafted, one batch at a time, in our Norfolk workshop using therapeutic-grade essential oils and plant-based ingredients. Biodegradable, non-toxic, and absolutely free from nasties like chlorine or bleach.
Why? Because kindness matters. In what we make. In how we treat the planet. In how we share the experience with you.
The scent of home
Our studio sits among Norfolk’s lavender fields and salty sea air, and if you’ve ever been to Holt, Wells-next-the-Sea, or Aldeburgh, you’ll know what I mean when I say the land here breathes a different rhythm. It’s gentle. It’s grounding. And it’s entirely woven into our DNA.
Our perfumeries—each one a little pocket of English countryside charm—carry that spirit with them. You’ll find us in places like holt, wells-next-the-sea, Woodbridge, Aldeburgh, Southwold, Cambridge and Columbia Road in London, delivering everything ourselves with the same care we’d give to a basket of homegrown tomatoes.
But truthfully, our products are designed for where you are—on your bedside table, your kitchen counter, the boot room after a muddy walk. They’re made to be used, not admired from a distance. To be lived with.
Welcome to the family
So whether you’re here for a new fragrance, a pulse oil that feels like a secret, or a glass bottle of floor cleaner that—yes—makes you oddly happy, I’m so glad you’ve found us.
Norfolk Natural Living isn’t just a brand. It’s a quiet rebellion against the idea that beautiful living is only for special occasions. It’s about turning everyday rituals into small acts of joy. It’s about living well, with less. And giving more—always more—than we take.
With love,
Bella Middleton
Founder, mother, aromatherapist and former sweet potato ear-scooper
Explore NNL: Fine Fragrance | Candles, Room Mists, Diffusers | Laundry & Cleaning