Our Natural Laundry Detergent is crafted to cleanse and protect your favourite garments - powerful enough for everyday stains, yet gentle on sensitive skin. Handmade in small batches in Norfolk, it blends plant-based technology with natural ingredients for a deep clean without harsh chemicals.
This highly concentrated non-bio formula delivers up to 70 washes, tackling stains and odours without enzymes, chlorine, optical brighteners or bleach. Safe for delicate fabrics, sensitive skin, and our waterways, it’s a gentler way to clean.
Explore our Clothing wash guide for instructions on how to use it and discover our Laundry Symbols Guide to understand how to best care for your garments.
1000 ml – Handmade in Norfolk. Natural. Vegan. Cruelty-Free. Never tested on Animals.
Our Natural Laundry Detergent is crafted to cleanse and protect your favourite garments - powerful enough for everyday stains, yet gentle on sensitive skin. Handmade in small batches in Norfolk, it blends plant-based technology with natural ingredients for a deep clean without harsh chemicals.
This highly concentrated non-bio formula delivers up to 70 washes, tackling stains and odours without enzymes, chlorine, optical brighteners or bleach. Safe for delicate fabrics, sensitive skin, and our waterways, it’s a gentler way to clean.
Explore our Clothing wash guide for instructions on how to use it and discover our Laundry Symbols Guide to understand how to best care for your garments.
1000 ml – Handmade in Norfolk. Natural. Vegan. Cruelty-Free. Never tested on Animals.
Overall rating: 4.8650794 / 5 from 126 reviews.
Natural Laundry Detergent offers a powerful yet gentle cleaning solution for your garments. It is praised for its effective stain removal, pleasant scent, and suitability for sensitive skin. The product is handmade in small batches in Norfolk, using plant-based technology and natural ingredients. It is safe for delicate fabrics and the environment, packaged in a recyclable, refillable bottle.
Review topics: [delivery, packaging, value, service, work, scent, products, detergent, clothes, order, wash, fragrance, liquid, laundry, bottle, ingredients, residue, cleans, skin, marks, oil, amount, cleaning power, chemicals, hand cream, living, bleach, softener].
"I have used this few times on white and dark clothes and have to say I’m quite impressed and shocked how good the detergent is. I only add tablespoon of liquid and the clothes come out clean and soft. Works really well, somehow without any additional whiteners, on very muddy white clothes! I don’t understand how but clothes come out very clean and fresh! I will be buying it again and again! Thank you!"
"I am so delighted with your laundry product on my newly acquired bedding. The red dye did not run and infact your product has not only freshened up the bedding has brightened it also. So glad I bought your product."
"What a treat, however I have to hide it if any of the kids visit 😜"
"Lovely product. A little goes a long way. Will be buying again"
"Using the recommended dose and it lasts a long time."
"For a long time I suffered from a powerful itch across my chest without any fresh. It occurred to me it might be a reaction to Persil which I have used for decades. Since using your natural detergent I no longer suffer from the itch!!"
"Haven’t started using it yet , i have wanted to start using a natural product instead of harsh chemicals. I was recommended your company and after reading the great reviews decided to try. I’m sure i wont be disappointed"
"I’ve repurchased this detergent several times now, we just love it! Smells amazing as all NNL products do, it also doesn’t leave clothing with that waxy feeling that I find you get from other detergents. We don’t actually use softener with this, yet our clothes come out of the wash feeling beautiful. I also do love that it’s kinder to our waterways. I live in a very hard water area and I would say a bottle lasts us around 2 months which I think is great!"
"Our young daughter has had persistent Eczema and we have noticed it’s settled down since using this detergent. Really cleans clothes well with a tiny amount, smells great and clearly non irritating"
"I love that this is handmade in England and that it has no harsh chemicals - I mistakenly ordered the fragrance free and have updated my subscription as I do like a bit of smell, but it cleans everything really well - I shall continue using it!"
