Our Natural Laundry Detergent is crafted to cleanse and protect your favourite garments - powerful enough for everyday stains, yet gentle on sensitive skin. Handmade in small batches in Norfolk, it blends plant-based technology with natural ingredients for a deep clean without harsh chemicals.
This highly concentrated non-bio formula delivers up to 70 washes, tackling stains and odours without enzymes, chlorine, optical brighteners or bleach. Safe for delicate fabrics, sensitive skin, and our waterways, it’s a gentler way to clean.
Explore our Clothing wash guide for instructions on how to use it and discover our Laundry Symbols Guide to understand how to best care for your garments.
1000 ml – Handmade in Norfolk. Natural. Vegan. Cruelty-Free. Never tested on Animals.
Our Natural Laundry Detergent is crafted to cleanse and protect your favourite garments - powerful enough for everyday stains, yet gentle on sensitive skin. Handmade in small batches in Norfolk, it blends plant-based technology with natural ingredients for a deep clean without harsh chemicals.
This highly concentrated non-bio formula delivers up to 70 washes, tackling stains and odours without enzymes, chlorine, optical brighteners or bleach. Safe for delicate fabrics, sensitive skin, and our waterways, it’s a gentler way to clean.
Explore our Clothing wash guide for instructions on how to use it and discover our Laundry Symbols Guide to understand how to best care for your garments.
1000 ml – Handmade in Norfolk. Natural. Vegan. Cruelty-Free. Never tested on Animals.
Overall rating: 4.873134 / 5 from 134 reviews.
Natural Laundry Detergent offers a powerful yet gentle cleaning solution for your garments. It is praised for its effective stain removal, pleasant scent, and suitability for sensitive skin. The product is handmade in small batches in Norfolk, using plant-based technology and natural ingredients. It is safe for delicate fabrics and the environment, packaged in a recyclable, refillable bottle.
Review topics: ["delivery","packaging","value","work","results","service","scent","products","detergent","clothes","fragrance","order","wash","liquid","laundry","bottle","residue","ingredients","cleaner","gift","chemicals","skin","living","marks","cleaning power","hand cream","drops","amount","oil","bleach"].
"Having tried various other 'natural' detergents I couldn't find one that didn't have a foul smell after having been in a drawer after washing. Then I came across this one and I am very pleased with it. I like the smell, I like how it washes. I'm on my third bottle and am still a very happy customer. Highly recommended! Lovely little gift found in parcel which was such a nice surprise! Thank you!"
"Apologies for the tardy response, felt I should use up the other stuff before starting my clothing wash with a fresh coastal scent. I use it with a 20 ml syringe straight into the drum to deliver the right amount of liquid wash and not waste a drop ! I’m really pleased with the results so far, not having to use too much product in a really hard water area makes this product great value for money. Thank you to for the gift of a handcream; another delicious fragrance. I was in Wells Next to Sea recently and visited the store there for some early Christmas shopping. Feeling quite smug…."
"I have used this few times on white and dark clothes and have to say I’m quite impressed and shocked how good the detergent is. I only add tablespoon of liquid and the clothes come out clean and soft. Works really well, somehow without any additional whiteners, on very muddy white clothes! I don’t understand how but clothes come out very clean and fresh! I will be buying it again and again! Thank you!"
"Leaves items squeaky clean and fresh and no slimy, smelly residue in the machine. Has not irritated our sensitive skin either."
"Washes clothes well, I buy because it is made from natural ingredients. Vey good company to deal with, very efficient."
"I am so delighted with your laundry product on my newly acquired bedding. The red dye did not run and infact your product has not only freshened up the bedding has brightened it also. So glad I bought your product."
"If You are looking for something natural, with no chemicals, no smell you've come to the right place. I've found this thru a friend of mine and ever since I've been ordering here, opt for the natural. It's time to stop the chemical society. XXX"
"The best detergent I have used and the scent is simply beautiful ♡♡♡"
"Leaves my laundry soft and with a light fragrance. I live in a hard water area so use 20 mls."
"Wonderful product"
