Natural
"Haven’t started using it yet , i have wanted to start using a natural product instead of harsh chemicals. I was recommended your company and after reading the great reviews decided to try. I’m sure i wont be disappointed"
Our Natural Laundry Detergent is crafted to cleanse and protect your favourite garments - powerful enough for everyday stains, yet gentle on sensitive skin. Handmade in small batches in Norfolk, it blends plant-based technology with natural ingredients for a deep clean without harsh chemicals.
This highly concentrated non-bio formula delivers up to 70 washes, tackling stains and odours without enzymes, chlorine, optical brighteners or bleach. Safe for delicate fabrics, sensitive skin, and our waterways, it’s a gentler way to clean.
Explore our Clothing wash guide for instructions on how to use it and discover our Laundry Symbols Guide to understand how to best care for your garments.
1000 ml – Handmade in Norfolk. Natural. Vegan. Cruelty-Free. Never tested on Animals.
Our Natural Laundry Detergent is crafted to cleanse and protect your favourite garments - powerful enough for everyday stains, yet gentle on sensitive skin. Handmade in small batches in Norfolk, it blends plant-based technology with natural ingredients for a deep clean without harsh chemicals.
This highly concentrated non-bio formula delivers up to 70 washes, tackling stains and odours without enzymes, chlorine, optical brighteners or bleach. Safe for delicate fabrics, sensitive skin, and our waterways, it’s a gentler way to clean.
Explore our Clothing wash guide for instructions on how to use it and discover our Laundry Symbols Guide to understand how to best care for your garments.
1000 ml – Handmade in Norfolk. Natural. Vegan. Cruelty-Free. Never tested on Animals.
What Our Customers Say
Overall rating: 4.857143 / 5 from 119 reviews.
AI Generated Review Summary
Natural Laundry Detergent offers a powerful yet gentle cleaning solution for your garments. It is praised for its effective stain removal, pleasant scent, and suitability for sensitive skin. The product is handmade in small batches in Norfolk, using plant-based technology and natural ingredients. It is safe for delicate fabrics and the environment, packaged in a recyclable, refillable bottle.
Summary topics
- Cleaning Effectiveness: 10%
- Product Scent: 57%
- Delivery Experience: 7%
Review topics: ["delivery","value","packaging","scent","service","order","work","products","detergent","clothes","fragrance","wash","liquid","laundry","bottle","residue","ingredients","cleans","living","cleaning power","oil","marks","amount","softener","bleach","hand cream","chemicals","skin"].
Review highlights
- "I'm so happy with the washing liquid, it works beautifully without hurting the nature or the fabric." —
- "Super - quick delivery, lovely packaging, smells good, cleans our clothes." —
- "Used it for couple of washes, on 30C and hot wash, both times my clothes were cleaned perfectly." —
Reviews
The best!!
"I’ve repurchased this detergent several times now, we just love it! Smells amazing as all NNL products do, it also doesn’t leave clothing with that waxy feeling that I find you get from other detergents. We don’t actually use softener with this, yet our clothes come out of the wash feeling beautiful. I also do love that it’s kinder to our waterways. I live in a very hard water area and I would say a bottle lasts us around 2 months which I think is great!"
Our Daughters irritated skin cleared uo
"Our young daughter has had persistent Eczema and we have noticed it’s settled down since using this detergent. Really cleans clothes well with a tiny amount, smells great and clearly non irritating"
Love this stuff!
"I love that this is handmade in England and that it has no harsh chemicals - I mistakenly ordered the fragrance free and have updated my subscription as I do like a bit of smell, but it cleans everything really well - I shall continue using it!"
Good got marks out pleased
"Good got marks out pleased with purchase. Very surprised that you only need 12 MLS for a wash so will save money in long run"
Brilliant!
"Really happy with this laundry detergent. I bought some after using eco laundry sheets for a couple of years. I much prefer using the liquid, it gives a cleaner finish with no residue. A little goes a long way even in our hard water. Looking forward to trying the scented version in the future."
Laundry detergent and Fabric softener
"Hello Bella, thank you so much for our amazing smelling products, my washing comes out smelling fabulous! You don't need to add much of the product, every wash comes out clean with a fresh scent!! I'd love to see tumble dryer sheets / or similar, as this would be a great addition to your current products! All the best for your small business, I will b ordering from you again! Many thanks from another happy customer!! 5 stars from me!!"
Love this detergent
"I love that it cleans well and is fragrance free (I sometimes add a few drops of essential oils to the wash)."
"I use this to wash my guinea pigs fleece and rabbit blankets. Does the job nicely."
Smells wonderful
"and seems to work really well, plus you only need to use a tiny amount of it, am very pleased with the purchase"
Q&A
- Has the formulation changed? I’ve had this on subscription for a while now, and the latest bottle is considerably thinner that the previous bottle, and the scent is not as strong so doesn’t last off the line - as it once did.
- Hello, thank you for letting us know. I shall discuss this with Bella and the team and get back to you as soon as possible. x
- Hello, I live in a hard water area and wonder how many ml per wash (or doses per bottle) for a bedding set (double) please? Many thanks
- HI Vicki, Thank you for your recent question - I shall drop you an email now with our full clothing wash table. I hope it helps x
- Hi does your laundry liquid come in a plastic or glass bottle. Your shop only had glass but they are too heavy and slippery for my arthritic hands. I use your refill pack at the moment, but would like a pretty bottle to match your bleach bottle. Also I do not have your caps to measure so could you please tell me the quantity in mls that’s needed for the different washes. Many thanks
- Hello Eleni, thank you for your question. We do offer our laundry detergent in a 1L plastic bottle. I shall link this here for you: https://www.norfolknaturalliving.com/collections/natural-laundry/products/clothing-wash. The caps also equal to 5ml :) I hope this helps x
- How to use this Natural Laundry Detergent?
- Hi Galina, thank you for your question - we recommend using a certain amount of capfuls depending on the type of wash you have - I shall email you our full table now. It is a great natural cleanser which keeps your clothes fresh & clean naturally :)
- Is this formula ph balanced and ocean safe?
- Hello, thank you for your question - yes this is safe. Best wishes :)