Although denim is hard-wearing, it is surprisingly delicate when it comes to garment care.

Our natural denim detergent preserves your denim garments' distinctive colour (blue, black or anything more adventurous), whilst helping to refresh the fabric; keeping it soft and comfortable. Crafted from scratch in our Norfolk workshop, it’s made to an age-old, proven recipe.

Ideal for raw or selvedge denim and suitable for washing jeans, jackets or dungarees.

Discover How to care for your denim garments.

500ml - Handmade in our workshop in Norfolk. Natural. Vegan. Never tested on Animals.

With a husband and three kids, denim is basically the uniform in our house. Jeans, jackets, dungarees, it never ends. And anyone who has ever washed a favourite pair of jeans knows that sinking feeling when they come out faded, stiff or just not quite right.

That's why I love our Denim Wash. Specifically designed to cleanse without compromising the fabric, so the colour stays rich, the feel stays soft and your favourite pair of jeans actually stays your favourite pair of jeans.
Gentle on the fabric, tough on the dirt, just how it should be.

Aqua (Water), Alkylpolyglukoside (Plant-derived surfactant from sugars), Anionic Surfactant (From Natural Fats), Amphoteric Surfactant (From vegetable sources and Citric Acid Monohydrate (From Citrus Fruits). This ingredient list is subject to change, please always check the product label for the most up to date information.
All Norfolk Natural Living products are vegan and never tested on animals.

No Rush? Enjoy Free Delivery on orders over £50 and for Subscribe & Save customers.

For orders under £50, our standard UK delivery (2-5 business days) is just £5.95.

Need it sooner? Guaranteed next working day delivery is £7.95 within mainland UK (just order by 12 PM).

Please note: Delivery to Europe, the US, and the rest of the world is currently unavailable.

Got any questions? We’re here to help! Reach us at hello@norfolknaturalliving.com or give us a call at 01553 775 758.