Keep your favourite clothes soft, fresh, and cared for with our Natural Fabric Softener. Handmade in Norfolk, this plant-based, eco-friendly formula gently reduces wrinkles, preserves fabrics and is kind to sensitive skin.
Free from chlorine, bleach, parabens, and silicones, it’s safe for the whole family - from bedding to baby clothes (though I wouldn’t recommend it for towels - it can reduce absorbency!).
Suitable for machine and hand washing, it softens laundry without synthetic coatings. Choose from our signature scents - Coastal Walks or Rose Garden - or go fragrance-free.
500 ml – Handmade in our workshop in Norfolk. Natural. Vegan. Never tested on Animals.
Reduce waste with our eco-friendly refill, keeping your laundry routine as gentle on the planet as it is on your clothes.
Keep your favourite clothes soft, fresh, and cared for with our Natural Fabric Softener. Handmade in Norfolk, this plant-based, eco-friendly formula gently reduces wrinkles, preserves fabrics and is kind to sensitive skin.
Free from chlorine, bleach, parabens, and silicones, it’s safe for the whole family - from bedding to baby clothes (though I wouldn’t recommend it for towels - it can reduce absorbency!).
Suitable for machine and hand washing, it softens laundry without synthetic coatings. Choose from our signature scents - Coastal Walks or Rose Garden - or go fragrance-free.
500 ml – Handmade in our workshop in Norfolk. Natural. Vegan. Never tested on Animals.
Reduce waste with our eco-friendly refill, keeping your laundry routine as gentle on the planet as it is on your clothes.
Overall rating: 4.787234 / 5 from 47 reviews.
Our Natural Fabric Softener, handmade in Norfolk, is praised for its plant-based, eco-friendly formula that reduces wrinkles and preserves fabrics. It is free from harsh chemicals and is safe for sensitive skin and the whole family. Customers love its beautiful and long-lasting scent, which leaves clothes fresh and clean.
Review topics: ["scent","feeling","products","softener","fragrance","clothes","conditioner","bottle","skin","business"].
"Hello Bella, thank you so much for our amazing smelling products, my washing comes out smelling fabulous! You don't need to add much of the product, every wash comes out clean with a fresh scent!! I'd love to see tumble dryer sheets / or similar, as this would be a great addition to your current products! All the best for your small business, I will b ordering from you again! Many thanks from another happy customer!! 5 stars from me!!"
"Great to find a really good fabric softener for skin problems"
"I received laundry detergent and fabric softener. I am very pleased to have these they made such a difference to my washing It felt softer and it was great to have no harsh chemicals. Well done"
"I am so happy to have found this company, I love all the items I have tried, and am now able to enjoy luxurious and beautifully fragranced body products that I couldn’t before due to my sensitive skin. I am now considering my next treat! This is a fantastic company that really puts the needs of customers first."
"Smells wonderful - brilliant product!"
"LOVE that these products are free of nasty chemicals and hand made by a small independent Norfolk business - just wish the scent was ever so slightly stronger x"
"Lovely product"
"Lovely fragrance! Clothes feel really soft after one wash :)"
"I had to get my head around using so little but it works very well. This is definitely my favourite fragrance"
"Beautiful products, lovingly made, gorgeous scents - highly recommend!"
