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Natural Laundry Detergent
Natural Laundry Detergent
Natural Laundry Detergent
Natural Laundry Detergent

Our Natural Laundry Detergent is crafted to cleanse and protect your favourite garments - powerful enough for everyday stains, yet gentle on sensitive skin. Handmade in small batches in Norfolk, it blends plant-based technology with natural ingredients for a deep clean without harsh chemicals.

This highly concentrated non-bio formula delivers up to 70 washes, tackling stains and odours without enzymes, chlorine, optical brighteners or bleach. Safe for delicate fabrics, sensitive skin, and our waterways, it’s a gentler way to clean.

Explore our Clothing wash guide for instructions on how to use it and discover our Laundry Symbols Guide to understand how to best care for your garments. 

1000 ml – Handmade in Norfolk. Natural. Vegan. Cruelty-Free. Never tested on Animals.

Best seller

Natural Laundry Detergent

£15.50

A beautifully gentle clothing wash, crafted with plant-based ingredients to cleanse and care for your favourite garments

Our Natural Laundry Detergent is crafted to cleanse and protect your favourite garments - powerful enough for everyday stains, yet gentle on sensitive skin. Handmade in small batches in Norfolk, it blends plant-based technology with natural ingredients for a deep clean without harsh chemicals.

This highly concentrated non-bio formula delivers up to 70 washes, tackling stains and odours without enzymes, chlorine, optical brighteners or bleach. Safe for delicate fabrics, sensitive skin, and our waterways, it’s a gentler way to clean.

Explore our Clothing wash guide for instructions on how to use it and discover our Laundry Symbols Guide to understand how to best care for your garments. 

1000 ml – Handmade in Norfolk. Natural. Vegan. Cruelty-Free. Never tested on Animals.

What Our Customers Say

Overall rating: 4.868217 / 5 from 129 reviews.

AI Generated Review Summary

Natural Laundry Detergent offers a powerful yet gentle cleaning solution for your garments. It is praised for its effective stain removal, pleasant scent, and suitability for sensitive skin. The product is handmade in small batches in Norfolk, using plant-based technology and natural ingredients. It is safe for delicate fabrics and the environment, packaged in a recyclable, refillable bottle.

Summary topics

  • Cleaning Effectiveness (10%): Customers raved about the wash, describing it as superb, beautiful, and without hurting the fabric.
  • Product Scent (57%): Many customers remarked that the scent of the product is amazing and fresh, making it a popular choice.
  • Delivery Experience (7%): Customers appreciated the prompt and well-packaged delivery of the product, as well as the excellent customer service.

Review topics: ["delivery","packaging","value","scent","results","products","detergent","clothes","fragrance","wash","order","liquid","work","laundry","bottle","ingredients","residue","service","cleans","drops","skin","marks","bleach","softener","cleaning power","oil","hand cream","living","amount","chemicals"].

Review highlights

  • "I'm so happy with the washing liquid, it works beautifully without hurting the nature or the fabric." — Juliana M.
  • "Super - quick delivery, lovely packaging, smells good, cleans our clothes." — Thom C.
  • "Used it for couple of washes, on 30C and hot wash, both times my clothes were cleaned perfectly." — Gabriela S.

Reviews

No more Washday Blues for me!

"Apologies for the tardy response, felt I should use up the other stuff before starting my clothing wash with a fresh coastal scent. I use it with a 20 ml syringe straight into the drum to deliver the right amount of liquid wash and not waste a drop ! I’m really pleased with the results so far, not having to use too much product in a really hard water area makes this product great value for money. Thank you to for the gift of a handcream; another delicious fragrance. I was in Wells Next to Sea recently and visited the store there for some early Christmas shopping. Feeling quite smug…."

— Trina (5/5)

Amazing product!

"I have used this few times on white and dark clothes and have to say I’m quite impressed and shocked how good the detergent is. I only add tablespoon of liquid and the clothes come out clean and soft. Works really well, somehow without any additional whiteners, on very muddy white clothes! I don’t understand how but clothes come out very clean and fresh! I will be buying it again and again! Thank you!"

— ranveer d. (5/5)

William Morris Strawberry Thief

"I am so delighted with your laundry product on my newly acquired bedding. The red dye did not run and infact your product has not only freshened up the bedding has brightened it also. So glad I bought your product."

— Julia P. (5/5)

Leaves my laundry soft and

"Leaves my laundry soft and with a light fragrance. I live in a hard water area so use 20 mls."

— Moira (5/5)

"Wonderful product"

— Mel (5/5)

Gorgeous

"What a treat, however I have to hide it if any of the kids visit 😜"

— Helen E. (5/5)

Natural laundry detergent

"Lovely product. A little goes a long way. Will be buying again"

— Ann B. (5/5)

Using the recommended dose and

"Using the recommended dose and it lasts a long time."

— Marianne C. (5/5)

Wonderful Laundry detergent

"For a long time I suffered from a powerful itch across my chest without any fresh. It occurred to me it might be a reaction to Persil which I have used for decades. Since using your natural detergent I no longer suffer from the itch!!"

— Jane W. (5/5)

Natural

"Haven’t started using it yet , i have wanted to start using a natural product instead of harsh chemicals. I was recommended your company and after reading the great reviews decided to try. I’m sure i wont be disappointed"

— Sandra (5/5)

Q&A

Has the formulation changed? I’ve had this on subscription for a while now, and the latest bottle is considerably thinner that the previous bottle, and the scent is not as strong so doesn’t last off the line - as it once did.
Hello, thank you for letting us know. I shall discuss this with Bella and the team and get back to you as soon as possible. x
Hello, I live in a hard water area and wonder how many ml per wash (or doses per bottle) for a bedding set (double) please? Many thanks
HI Vicki, Thank you for your recent question - I shall drop you an email now with our full clothing wash table. I hope it helps x
Hi does your laundry liquid come in a plastic or glass bottle. Your shop only had glass but they are too heavy and slippery for my arthritic hands. I use your refill pack at the moment, but would like a pretty bottle to match your bleach bottle. Also I do not have your caps to measure so could you please tell me the quantity in mls that’s needed for the different washes. Many thanks
Hello Eleni, thank you for your question. We do offer our laundry detergent in a 1L plastic bottle. I shall link this here for you: https://www.norfolknaturalliving.com/collections/natural-laundry/products/clothing-wash. The caps also equal to 5ml :) I hope this helps x
How to use this Natural Laundry Detergent?
Hi Galina, thank you for your question - we recommend using a certain amount of capfuls depending on the type of wash you have - I shall email you our full table now. It is a great natural cleanser which keeps your clothes fresh & clean naturally :)
Is this formula ph balanced and ocean safe?
Hello, thank you for your question - yes this is safe. Best wishes :)

Complete Your Home Ritual

The Norfolk Natural Living Way

Packaging

Refillable & Reusable

Enjoy refills for most products, with fully recyclable packaging.

Ingredients

Natural & Free From

We never test on animals. We say no to all toxins, parabens, phthalates, and artificial colours.

Ethos

Thoughtful & Sustainable

Our highly concentrated formulas mean you use less, reducing waste.