Wildgreen is a unisex organic children's clothing brand, whose clothes are designed for play, made from soft, 100% organic cotton, designed to be loved passed down and treasured.
This wonderful brand was born from a passion for sustainability, creativity and inclusivity. Vicky, the founder, is a mum who is passionate about style yet practical children's clothing. She knew she wanted it to reflect a sustainable way of living, which is slower and more intentional, and more connected to nature. Wildgreen use 100% GOTS- certified organic cotton, and have styles that are designed to be worn again and again, not brought for one season and binned. When clothes are made to be really lived in, they become more than just fabric . They become memory keepers. Markers of adventure. Stitched stories of childhood. Children move through the world differently. They are on the ground, in the dirt, climbing, exploring, so they need clothing that's designed to support that.
Building a timeless capsule wardrobe for your little explorers? We’re especially drawn to these Wildgreen essentials:
Marine Organic Tee: Inspired by coastal days and memories of rock pooling.
Apricot Organic Tee: Captures the essence of long sunlit days and carefree play.
Explore Wildgreen’s full collection of organic, unisex kids wear at wearewildgreen.co.uk
How do we best care for our children's clothes?
Laundry care should be as gentle and natural as the fabrics. Children’s skin, and the fibres that touch it, deserve the purest care. That’s why we recommend plant-based, biodegradable formulas over harsh, conventional detergents packed with synthetic fragrances and unnecessary chemicals.
When caring for beloved pieces from Wildgreen and similar brands, pairing organic fibres with mindful laundry rituals not only preserves their softness and strength- it lets each garment tell its story through more childhoods.
Here are some of our favourite ways to care for treasured garments:
- Wash less, more gently: Cooler settings prolong the life of fabrics, protect colours, and reduce energy.
- Use a Natural Laundry Detergent:. Especially important for sensitive skin and to preserve organic textiles.
- Treat stains naturally: Our Alternative Bleach and Stain Solution work amazingly on stubborn berry stains!
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Embrace the sun: Air drying outdoors lets nature do the work, offering natural antibacterial benefits while saving energy.
- Make it a ritual. Slow down and turn laundry day into an act of care- a pause in the week, a gesture of love.
Our full range of natural laundry care is designed to nourish and sustain every precious garment- the stories will be woven into each garment and will continue, season after season.
We’re inspired by Wildgreen and like-minded brands, who share our devotion to a more grounded, intentional way of living. Together, we celebrate pieces- both clothing and moments- that remind us to live thoughtfully, cherish nature, and care gently, every step of the way.
Thank you for taking the time to read and please do let us know if you have any laundry care questions :)
Talk soon,
B x
