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A lot of people ask:

We are asked a lot of questions about natural deodorant. Everybody has read a horror story about it making body odour worse or ending up with wet patches under their arms during the day.
Don't worry - they are problems of the past. We have put together an easy three step guide (below) to surviving the deodorant detox with pride intact. Before you get to that, feel free to flick through some of the other questions we are often asked.

What are parabens?

Parabens are artificial preservatives that were first discovered in the 1950s. They are used in a lot of cosmetic products to help them last longer in the bottle.
The problem with them is that they penetrate the skin and can get stuck in your system. In 2004, a study found traces of five parabens in the breast tissue of 19 out of 20 women studied. There isn't any conclusive evidence that this is actually harmful, but a lot of people decided that they no longer wanted them to be part of their skincare routine.
Importantly, parabens have also been found in the tissue of fish in rivers and lakes, which shows that they can last in nature where their affects are largely unknown.

Are there any parabens in this deodorant?

No. We don't use them. This deodorant is kept fresh in its bottle using a blend of natural, plant-based preservatives.

I have sensitive skin. Can I use this?

All of our products have been developed to be suitable for people with sensitive skin. Remember that all skin is different so if you are prone to reactions, please consider using a products once and waiting for a few days to see if a reaction occurs.
The ingredients of all of our products are listed on their pages on this website, as well as on the label for each bottle.

How much of this deodorant should I use?

You do not need to use much of this deodorant. A couple of 'swipes' under each arm will be plenty to last all day.

Is it true that natural deodorant makes your body odour worse?

No! In fact, a lot of people find that their body odour reduces with natural deodorant. It is a myth that started when natural deodorants were first introduced. At the time, it might have been true but products like ours are now made with safe, natural, non-toxic antimicrobial ingredients that actively combat the odour-causing bacteria that lives in your armpits.
If you have read somewhere about the dreaded deodorant detox, read the section below. It will clear up any concerns (and tell you how to avoid and foul smelling surprises).

How to switch to natural deodorant - without making your body odour worse.

As we’ve already said, the idea of natural deodorants making you smell bad is a myth and completely untrue. It is true that your skin will go through a very effective detox about a week after you switch away from antiperspirant. Norfolk Natural Living founder Bella Middleton has three easy tips for avoiding any unpleasant side effects:


Your antiperspirant works by plugging your pores with aluminium. When they’re plugged, they can’t sweat. That’s how you stay dry.

Once you stop topping up this artificial barrier, your body will go through a short detox. Speed up the process by exfoliating your armpits in the shower. It will unclog your pores and help all the toxins leave as quickly as possible so you can wash them away.

Cut down on coffee.

Coffee gets most of us through the day. But if you are detoxing from antiperspirants, it’s a good excuse to cut back on your caffeine intake.

Caffeine makes everything in your body run a bit faster and a bit hotter. That’s how those thermogenic diet pills work. Faster + hotter = sweatier. Not great if you’re already sweating a bit more than normal. Don’t worry, this will only last for a week or so.

Wear light and loose clothing.

Light, loose clothing is more breathable than tighter, thicker materials.

Because body odour is actually caused by the bacteria that breeds in your damp armpits (yuk!), keeping things breezy around there helps to avoid providing the kind of environment that the bad bacteria needs to grow.